Sunday, March 27, 2011

Dove, now for men!

If it wasn't time for the company that supported women for all those years to add men to their diet. Was it really what they wanted to do, or was it that they feel they have for so many years brought the women that would want their product in and now the well has run dry? Maybe, so what did they do for men? Well they brought out 3 different products, shampoo, body wash, and deodorant all coming in three different scents. So for dove on this one it was a possible money growth for the company by attracting men and getting them to possibly shop around for the trusted name Dove. What a great first commercial to help sell your brand new product for men. Dove hired a well known Olympic golden coach and a Stanley Cup winning coach from the Red Wings Mike Babcock. So Dove kicked off Dove Men + Care by hiring a winner which would attract those who want products indorsed by winners or well respected people. This is obviously a media tactic and works on all levels to sell products and hey if the product sells and it is a good product it works for me. But can we say Dove ran into the walls with women and resulted to supplying products to men? Possibly but the profits for those who buy Dove women products will contine to, but since their products aren't limited to just women their sales profit will increase now that they suppy both genders. So maybe this ad doesn't talk about the new product but it is an interview to show that anyone should be comfortable in their own skin and this product just enhances your comfortableness.

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