I think that we are getting the type of movie we want to see, the reason why they listen to us is because they want it to succeed and make money for the film makers. With the test screening people get to see what may not be appetizing and therefore bluff it off and say it is not worth even showing the movie with this in it.
Keeping Mum is a movie I only watched because my favourite comedian Rowan Atkinson was in it. It was a horrible movie and if I was at a screening for this movie I would have suggested not such a horrible creepy death scene and plot leading up to it. I'm not sure what else could have made it better other than scrapping it, or letting an appearance of Mr.Bean happen which would have been a total riot.
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